Five Plus One: How It Started, How It’s Going, and A Few Things I Know For Sure

Six years ago in July, rekon Retail® turned 5 years old. (yes, it’s taken me an extra year to finish my five-year newsletter which is further evidence this was written by just me). If you’re doing the math, this company started in the middle of the pandemic: July of 2020 to be exact. At that time all stores that weren’t “essential” (basically grocery and pharmacy) were still closed and the ecommerce community along with VCs, analysts and even some “retail experts” were declaring the death of all physical retail. I didn’t buy it.