Sara Campbell
Modernizing 22 Boutiques: Sara Campbell’s Seamless Migration to Shopify POS
How a growing women’s apparel brand upgraded its legacy system without disrupting daily operations.
Sara Campbell is a beloved women's apparel brand known for its signature prints and high-touch boutique experience. With an expanding fleet of stores across 10 states and a growing e-commerce presence, the brand needed its store technology to keep pace with the business it had built and found itself constrained by a legacy POS system that was disconnected from its website, making it difficult to maintain inventory hygiene, get a clear picture of financial performance, and support the high-touch service standards its clients expect.
The Challenge: Legacy Systems Holding Back Growth
Fragmented POS and ecommerce data, making inventory and sales reporting manual and error‑prone and preventing a full-picture view of client shopping history.
Inconsistent workflows across stores, leading to longer onboarding times and training gaps.
Limited support for omnichannel features like gift cards, BOPIS (buy‑online‑pickup‑in‑store) and store shipments.
28 weeks from pilot to full rollout
0 days of store closures
22 stores successfully launched onto Shopify POS
140+ staff trained across all stores on new POS workflows
Average checkouts: ~3 min ⟶ ~45 sec
Complex checkouts: ~7 min ⟶ ~90 sec
The Solution: End‑to‑end Shopify POS Migration and Rollout
Sara Campbell partnered with rekon Retail to design and execute a full migration to Shopify POS, from data prep and system configuration to hardware selection and procurement to step-by-step documented SOPs to full fleet implementation, training and launch. The goal: a modern, unified retail stack that could scale with the brand and be implemented without putting day‑to‑day store operations at risk.
The Results: A modern POS foundation for scalable growth
The Shopify POS rollout gave Sara Campbell a single, reliable system across all boutiques, and the results showed up immediately on the salesfloor. Average checkout time dropped from 3 minutes to 45 seconds. More complex orders involving shipping or split fulfillment, once a 7-minute ordeal, are now processed in 90 seconds or less.
With stylists spending less time at the register, they can focus on what they do best: building client relationships and driving sales. Standardized workflows and clear documentation mean new hires ramp faster, and HQ now has real-time visibility into every store, every day and a platform ready for future growth initiatives like clienteling, BOPIS, and loyalty programs.
Learn more about what it takes to launch and scale.
“rekon Retail did a tremendous job handling change management across our 22 stores. Our previous systems and workflows required a significant amount of manual work due to limited integrations, which created inefficiencies for our store teams and made operational changes challenging to implement. Partnering with rekon allowed us to seamlessly migrate our boutiques onto Shopify POS without any business disruption. Their team was incredibly thorough and supportive throughout training and SOP implementation, ensuring our store teams felt confident every step of the way. Our stylists are thrilled to finally have an efficient, modern system that streamlines operations, improves the client experience, and better supports them in driving sales.”
Courtney Harris, Director of Operations, Sara Campbell
